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| Forfatter: | Ben Reynolds |
|---|---|
| Beliggenhed: | London, UK |
| Ekspertise: | The latest communications news, ideas and campaigns from around the world. |
culturejunkie: James Jarvis & Coca-Cola 125th Anniversary...
20.04.2011 18:55
culturejunkie: James Jarvis & Coca-Cola 125th Anniversary Cans. Coca-Cola has linked up with British artist and illustrator James Jarvis for a collaboration that brings a series of limited edition Coke cans to mark the occasion. The six different designs are due for an official launch on May 8th. To see more of James’s work head to flickr.com/studiojarvis
Rockstar’s crime-solving period piece L.A. Noire is the first...
07.04.2011 09:42
Rockstar’s crime-solving period piece L.A. Noire is the first game to be named an Official Selection of the Tribeca Film Festival, the publisher said Tuesday. The annual Manhattan festival, cofounded by Robert DeNiro in 2002, has played host to the premieres of films like Star Wars II: Attack of the Clones and The League of Extraordinary Gentlemen. 2011’s festival, which begins April 20, will feature an exclusive preview of a case from L.A. Noire and a Q&A with the developers. L.A. Noire, to be released for Xbox 360 and PlayStation 3 on May 17, is “an invention of a new realm of storytelling that is part cinema, part gaming, and a whole new realm of narrative expression, interactivity, and immersion,” said Tribeca Enterprises chief creative Geoff Gilmore in an emailed statement.
“GranataPet is one of the innovative leaders of high...
29.03.2011 13:42
“GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook.”
“The clever kiwis at MINI of NZ and DraftFCB Advertising...
29.03.2011 09:48
“The clever kiwis at MINI of NZ and DraftFCB Advertising have stuck 330 harmonicas to the exterior of a MINI Clubman, dubbing it “The Carmonica.” All in the key of G, the combined sound is sort of an angelic hum strangely unhindered by the doppler effect of the car coming and going. Sounding mostly like a disembodied hip hop sample, it’s only fitting that MINI NZ has created a music video mixer feature on their website at MINI.co.nz/carmonica/ where you can mix and match clips and beats to make your own MINI mix.”
New York Times Paywall: Built For The Digital Future??
29.03.2011 09:38
New York Times Paywall: Built For The Digital Future??
“DriveNow”is a car sharing system that BMW will launch this...
29.03.2011 09:34
“DriveNow”is a car sharing system that BMW will launch this month in Munich, and worldwide in the near future. The focus is to bring efficient, high quality cars to commuters, in a hassle-free manner. As explained by Good Magazine: After registering for the system for a one-time payment of €29 (about $41 at the moment), you can look up cars in your area, reserve a free one, unlock it electronically, drive it anywhere within the service boundaries, and drop it off wherever it’s convenient. For each ride you simply pay 29 cents per minute, up to €14.90 (about $21) per hour (you pay no extra for gas). Cars can be located and reserved in real-time on any web browsing device. Parking within the designated city is free, and billing is by the minute. Fuel is included, still, however, leaving questions such as ‘who left the gas tank on empty?’ left unresolved.
I turned the side of an abandoned house in my neighborhood into...
01.03.2011 21:13
I turned the side of an abandoned house in my neighborhood into a giant chalkboard where residents can fill in the blank and remember what is important to them in life. It’s also about turning a neglected space into a constructive one where we can learn the hopes and aspirations of the people around us. It turns out this entire process has been a great lesson, experience, and project in itself – more on that later. If you’re in New Orleans, stop by the corner of Marigny and Burgundy (900 Marigny St) to add your thoughts to the wall and see what matters most to your neighbors. The responses and stories from passers-by while we were installing it have already hit me hard in the heart.…Check out the wall of responses after one day!… Photo strip here!
Burberry brought the front row to the masses at this year’s...
01.03.2011 11:55
Burberry brought the front row to the masses at this year’s London Fashion Week. Their Spring/Summer 2011 range was broadcast live via the iconic advertising screens at Piccadilly Circus. Burberry provided deck chairs for the screening which was attended by more than a 1000 people and watched by many more online via the Burberry website.
Day-V Lately continues where everyone’s favourite fly...
01.03.2011 11:51
Day-V Lately continues where everyone’s favourite fly fisherman J R Hartley left off as he tries to track down a copy of his one hit wonder ‘Pulse & Thunder’. After an unsuccessful visit to various record shops he returns home where his digitally savvy daughter uses her iPhone and the Yell app to locate the record in seconds. All this nostalgia makes for a great advert. However, the campaign doesn’t end there. Yell have released ‘Pulse & Thunder’ on iTunes and also recorded a video which can be found on YouTube. They have also hidden 10 copies of ‘Pulse & Thunder’ in record shops around the UK. To be in with a chance of winning over £10,000 worth of TV and audio equipment users have to find a copy ‘Pulse & Thunder’, take their photo with it and then upload to the Yell Facebook page.
Microsoft took to the streets in Paris to celebrate the launch...
01.03.2011 11:36
Microsoft took to the streets in Paris to celebrate the launch of the latest Windows 7 Smartphone. Bar-coded flyers were handed out to the general public which were then scanned by Windows 7 staff to see if they were a winner. However, the campaign had a twist. The phones were lodged in giant blocks of ice and which the winners had to smash to retrieve their prize.
Isaiah Mustafa better known as the Old Spice Man has returned in...
01.03.2011 11:22
Isaiah Mustafa better known as the Old Spice Man has returned in a series of new adverts for the iconic brand. The adverts which aired on US television on 7th February see Mustafa inform people “they or their man can use Old Spice to smell as fresh as the freshest-smelling daily on earth”. The campaign which previously won a Grand Prix award at Cannes might not be as slick as the original series of adverts but it’s hard to dislike and worth a watch.
Porsche have said thank you to fans of their Facebook page after...
25.02.2011 10:40
Porsche have said thank you to fans of their Facebook page after it passed through the 1,000,000 mark. The German sports car manufacturer specially customised a 911 GT3R Hybrid with the names of over 30,000 fans which is now on display in the Porsche museum at Stuggart. Fans can find out if their name made the cut via a specially designed micro site. They have also released a video celebrating the campaign and declared the feat ”the fastest 1,000,000 Facebook fans in automotive history”.
Take two pairs of the latest Levi jeans, a hidden video camera...
25.02.2011 10:34
Take two pairs of the latest Levi jeans, a hidden video camera and two callipygian ladies strolling around Los Angeles. What do you have? The latest viral video from Levi’s to promote their Curve ID range. The video has been a roaring success receiving over 8 million views in less than two weeks. The Curve range offers a better fit for women and the admiring glances in the video aim to demonstrate just how good the fit can be.
Fashion group WeAretheSuperlativeConspiracy has been using RFID...
27.01.2011 17:58
Fashion group WeAretheSuperlativeConspiracy has been using RFID in their distribution and tracking processes, and now with Hyper Island has produced a concept platform for bringing NFC technology to their line of footwear. Because shoes fitted with RFID chips can store opt-in information about the wearer delivered through a web application at the time of purchase, the shoes can be used to trigger a number of interactions powered by associated social networks, just by having the wearer step onto mats equipped with RFID readers. A handful of potential applications described include: Triggering a photograph at an event, automatically sending that photo to the wearer’s Flickr Connecting two people on Facebook when they both step on a mat Automatically trigger status updates when within range of a reader Access to VIP restrooms at popular events for people wearing WeSC shoes, or simply entry into the event itself
Wall stickers are nothing new to our virtual pages, but it...
27.01.2011 17:52
Wall stickers are nothing new to our virtual pages, but it wasn’t until just recently that we came across wall stickers with a message. UK-based HU2 makes a variety of wall decals that remind users to turn off, shut down and unplug. In addition to its considerable selection of whimsical wall stickers, UK-based HU2 also offers numerous stickers that are designed to remind consumers of their eco-responsibilities. One, for example, portrays a tap pouring out money, and is designed for placement next to a wall’s light switch; another uses imagery of a hamster on a treadmill to convey the necessity of conserving energy. Yet another for use on a computer reminds users that, “there’s no reason to keep a laptop plugged in after it’s been charged.” Then, too, there are recycling reminders and stickers with water-conservation themes. Pricing starts at GBP 12.90 per sticker.
To celebrate the brand’s 60th anniversary, BIC came up...
20.01.2011 12:12
To celebrate the brand’s 60th anniversary, BIC came up with a virtual BIC WALL where people could interact and leave drawings and messages.
Pantone have released their pick for the “colour of the year”...
20.01.2011 12:04
Pantone have released their pick for the “colour of the year” for 2011, Pantone 18-2120. Also known as Honeysuckle, the company explains why it represents our current times: “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”
Ad agency Colle + McVoy has launched an innovative campaign for...
20.01.2011 12:00
Ad agency Colle + McVoy has launched an innovative campaign for Caribou Coffee’s new hot breakfast sandwiches. They have installed bus shelters in Minneapolis that not only look like ovens but are also equipped with real heaters to keep the waiting commuters warm in this cold weather. Excellent campaign that perfectly complements their new “Hot ‘n Wholesome” menu.
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